Channel 4 News has blamed ‘Brexit fatigue’ for a fall in viewership in 2018.
The broadcaster saw a 9% drop compared to the year 2017, figures from its latest report reveal.
Channel 4 has said the fall comes as part of a huge shift to digital formats over traditional TV, and blamed Brexit for the drop in viewership for its flagship news programme.
The annual report by the broadcaster stated: “Brexit fatigue has disproportionately affected viewing to the main two in-depth news review programmes, Channel 4 News and BBC’s Newsnight.”
It said that a move to YouTube – which has seen a rise in audience – amid an overall digital shift, has affected figures.
Alex Mahon, chief executive of Channel 4, said: “Digital viewing grew by a whopping 26% in 2018. That allowed us to reach a record 915 million views across the year.
“It’s the largest annual rise we’ve ever recorded. It’s incredible to have a rise like that after eight years of continuous growth.”
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